The Market of Luxury Industry Practitioners In China
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“College education or above, well educated, understand European culture, candidates with experience in luxury industry preferred”, as disclosed by the person in charge of the recuitment of Ferragamo’s new store. Height and facial features are first considered in recruiting sales, and male applicant must be at least 175cm while female should be at least 165cm, have basic knowledge of English, with certificates of English language accomplishments will be a plus. Overseas students also come for a try. The person in charge also told the reporter that there used to be sales who was overseas student graduated from St. Petersburg State University of Moscow, the reason why she choosed this job is because of her love for Ferragamo.
“We like friendly people, and we pick those who we think are friendly in the interview depending on our experiences.” Official of the brand whose initial is letter B said, although it’s nice for sales to have job experience in other top brand shops, the HR will sometimes choose those with experience in other industries, for example, sales of luxury cars, management personnel of private clubs or wine house, flight attendants and so on, as the service concept is much similar and they generally have better understanding of European and American cultures. “Sometimes we will ask the candidates whether they have travel experience in foreign countries, what luxury goods they have bought, and their favorite brands”, said the official.
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Sales assistants talk a lot about salary issue. For example, the wage offered by the brand with letter G as initial is the lowest, you have to work twelve hours a day and only get a bit over 4,000RMB a month; while another brand initialed with T, the shop manager can get as much as more than 10,000RMB for the first month and the common employees can get seven to eight thousands; brands initial with letter L and H both have good reputation, but their employees only get three to four thousand Yuan a month, but since the fringe benefits are satisfying as the company provides housing fund so many of their sales are willing to stay. Although the payment is 3000-4000, the welfare is good. The company also gives living cost; so many sales are willing to stay“, a sales assistant of a top brand explained, and when they consider about job-hopping, the appeal of the brand and the payment are the two determining factors.
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