New Concept of Environmentally Friendly Fashion, Save Animals on the Logos
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On the one side is the members of PETA go nuded for anti-fur campaigns, the other side is biologists announcing professional theory that fur decomposes more easily than other materials; on the one side is benevolent actions to protect rare animals like crocodiles, the other side is the pursuit of rare leather goods—in what way should fashion and environment protection blend?
“For the well-known French clothes brand Lacoste, it only has one boss, that is, the giant crocodile best knownin the world.” Said by Michel Lacoste, CEO of Lacoste. To some extent, Lacoste is a synonym for crocodile.
In order to save their logo—crocodile, Lacoste has joined the ‘Save You Logo’ project to the giant crocodile which is at old age, of great value and has incredible popularity through charity actions to protect rare crocodile species.
Fashion and environmental protection have once again stood on the same front line.
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