Art And Fashion：Working Hand In Glove Behind The Glory

Art And Fashion：Working Hand In Glove Behind The Glory

Every season Louis Vuitton will invite artists to come. Miuccia Prada this season also creatively invite young artist to draw for her materials, Dolce& Gabbana braced the controversy of changing their style to wake up people’s memory of Impressionist Anthony Watteau, while on the dress of Moschino Chip & Chic there is the extemporization of famous illustrators. See? Fashion and art is never closer like this before, is it that the designers known for their talent are at their wit’s end, or artists cannot resist the temptation of gaining both fame and wealth, or is it just a business beneficial for both sides?

“Nurse of Greenmeadow, 2002” is one of the parts of Richard Prince“Spiritual America” series

Part 1- art is the most luxurious fashion
Classical symptom: to pull the combination of fashion and art to the highest degree, even a common wine bottle, a set of clothes, a BMW car or a luxury flagship store can be decorated into valuable artworks.
Successful examples: Andy Warhol, Marc Jacobs

Part 2- once fashion brands wave their hands, modern art bows immediately
Classical symptom: today’s modern artist no longer eye at showing their artworks in gallery or art museum where are not profitable. The unprecedented success of the art market makes the artists who are never favored by success reluctant to watch others get famous and successful, and to cooperate with fashion industry is probably the shortcut to fame.
Success example: Zhou Tiehai, Takashi Muradami, Richard Prince, Yamaguchi Lan, Ding Yi

The drawing New Immigrants of Three Gorges by Liu Xiaodong surprises people with a high price of 22 million Yuan.
China contemporary painter Ding Yi and his silk scarves designed for Hermes
Prediction: what the commercial market needs is art works with unique perspective and characteristics. And the commercial value of artwork is its guidance in fashion trend. The brand is not looking for a second chief designer but instead, the antithesis that inspires the designer.
LV urinal demain,la gloire, Glory of Tomorrow

Part 3- fashion becomes art, and art becomes fashion
Classical symptom: some years earlier, artist and people engaging in the fashion industry despise each other and artists say that the latter are “parvenu”, “uncultured” and ”low” when the latter think the artists are “poor and pedantic”. Now, the artists wear Gucci clothes, Dunhill shoes and carry LV bags. The fashion industry practitioners compete with each other in art collection and who has better designs.
Successful example: John Galliano, Hussein Chalayan and Shen Lihui

The John Galliano show is like a stage play

It’s interesting that when artists are dishing up in a new form, the practitioners of fashion industry are trying hard to make something out of art. Someone call fashion designer Hussein Chalayan an artist. May be the clothes that he designs may never appear on you, but he successfully expresses his Avant-garde aesthetics clearly through the way of fashion design, and makes it possible for fashion and art, the two independent subject, to communicate and influence each other. His fashion show resorts to every conceivable means of art, such as video, equipment and photograph. His approach to reflect social phenomenon and philosophies through designs is exactly the same as artists. If Hussein Chalayan makes art fashion, then Johon Galliano is the one who makes fashion art the most thorough. On his runway, there is the stage complex everywhere, from the geisha styled makeup to the neutral dress code of movie muse Marlene Diertich. In his mind, what art can bring to fashion is more than stunts that attract attention, but to blend the two into one.

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